ReachLocal Deal with FTD

Loren Baker at Search Engine Journal reports on a large-scale deal between ReachLocal and FTD local florists:

ReachLocal and FTD Florists are working together on a customized local search campaign in which 20,000 FTD merchants will be advertising on Google AdWords, Yahoo Search Marketing, IYP's like SuperPages, and Advertising.com. According to the agreement, FTD will implement all of its local search advertising through ReachLocal.

Efficient Frontier manages these sorts of large campaigns for Reach. Last week I had a very interesting conversation with EF regarding paid search generally and local in particular, and related trends in automated management of search campaigns for local businesses.