More Than a Product a Week

Now I know partly why I feel so exhausted. According to the Google Blog , the company introduced 77 new products in 2005.

So there are 52 weeks in a year … that makes approximately 1.4 product announcements per week. As I wrote last week, analytics firm Hitwise suggests that Google's momentum (and share growth in the past six months) is partly tied to the introduction of many new products/offerings.

I wonder if there's a strategy in there somewhere: product rollout, frenzy of coverage, ubiquity of Google name reinforces usage, also drives market share gains, advertisers follow, stock gains (Hello $600!), et cetera, et cetera.

I suspect there wasn't a day in 2005 that didn't see at least one article written about Google in the U.S. and abroad.