StepUp the Latest Local Company to Get Funded

Local retailer aggregator and Google Base partner StepUp announced that it had received a $6.6 million series B round. From the press release:

StepUp Commerce, Inc., the Internet€™s local shopping service, today announced it has closed a $6.6 million funding round to further enhance its local shopping service for retailers. The round was co-led by Allegis Capital and Granite Ventures LLC and also included participation by the company€™s previous investors.

StepUp is using a variety of strategies to get local retailers online and distributed across the Internet. Local retailer information (offline inventory) is now in demand, partly because of recent moves by Google, CNet and others.