Reply.com Files for IPO

Cost-per-click ad network Reply.com today filed for a $60 million IPO. The company targets SMB advertisers with the majority of its 125 employees in media sales positions. My colleague Peter Krasilovsky spoke to the company recently and wrote this post. Also see the press release for today’s announcement.

Reply.com COO Sean Fox is a featured speaker at Marketplaces 2010, March 22-24 in San Diego.

Mike Boland

Mike Boland is an analyst with the Kelsey Group.

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