A Content Cold War?

The Open Content Alliance (OCA) is a digital library effort that seems to have been set up to rival Google Print. According to the site:

The Open Content Alliance (OCA) represents the collaborative efforts of a group of cultural, technology, nonprofit, and governmental organizations from around the world that will help build a permanent archive of multilingual digitized text and multimedia content. The OCA was conceived by the Internet Archive and Yahoo! in early 2005 as a way to offer broad, public access to a rich panorama of world culture.

Who's a part of the OCA?

• Adobe
• European Archive
• HP Labs
• Internet Archive
• National Archives (UK)
• O'Reilly Media
• Prelinger Archives
• University of California
• University of Toronto
• Yahoo!

This appears to be a self-conscious effort that thumbs its virtual nose at Google. Not much more to say on my part. But others have plenty to say:

Search Engine Watch, NY Times, Battelle, SiliconBeat, Search Engine Journal, News