Yell.com to Launch Microsites

Marketing Week is reporting that Yell is launching 18 vertical microsites offering deep content on a particular area, including the law, gardening, automotive, plumbing and others. The content is from a mix of Web-based sources, including how-to articles from expert sources (for example, the RAC in the motoring vertical), news feeds, blogs and Twitter.

This move is consistent with Yell’s strategy to strengthen content in key verticals in order to drive more traffic and increase user engagement.

This latest development builds on the July announcement that Yell would work with VideoJug to offer its consumer-oriented information videos in Yell.com.