ServiceMagic, Meredith Team on Targeting Women

Women have become a prime target for service referrals. The appeal of Angie’s List‘s premium gated community is largely oriented around them. Now ServiceMagic is ramping it up.

The IAC company, which recently launched an ambitious TV campaign, has announced a new partnership with Meredith Corp. that integrates a ServiceMagic widget (“find a pro”) with several sites related to Better Homes and Gardens magazine, including BHG.com, DIYadvice.com, KitchenBathIdeas.com and RemodelingCenter.com. In addition to the widget, Meredith and ServiceMagic will launch a toll-free “concierge” phone service that will aim women toward a range of home services.

The Meredith sites draw 16 million unique visitors per month. ServiceMagic draws 4 million unique on its own.

“This agreement brings together the two major elements of any home improvement project — inspiration and the right professional to make it happen,” says Craig Smith, CEO of ServiceMagic.com (who is speaking at Kelsey’s Directional Media Strategies conference in September). “The millions of home owners who look to Meredith for design ideas now have a reliable source for finding the specialists to make their projects a reality. It takes a home project from inspiration to installation.”