Eniro Digs Itself Slowly Out of Core Product Hole

The Swedish publisher Eniro AB has pledged to reduce the decline of its Swedish print business at a faster pace than earlier promised. The publisher saw its print directory revenues in its flagship Swedish market decline by almost 11 percent last year. It originally pledged to cut that figure to minus 5.5 percent and 0 percent in 2006. In its first-half results issued this week, the publisher said it expected print in Sweden to decline by 3 percent this year, and reach neutrality next year.

It appears that some of the measures the publisher has taken to stem the decline, including a product overhaul, process improvements, pricing changes and a sales reorganization, are starting to take effect.

The Kelsey Group will produce a detailed Advisory in August that takes a look at half-year results and analyzes what they say about the direction of the global Yellow Pages industry in 2005.