New Funding and Acquisition: A Conversation with Ifbyphone

Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E funding — bringing its total funding to $60 million. It also announced the acquisition of call tracking provider Mongoose Metrics.

With the infusion and acquisition, we asked the company where it’s headed next.

“We will focus on what we have always done: developing the most innovative products, providing the best customer experience in the industry, and expanding our organization to support our growing list of clients,” said Steve Griffiths, Vice President of Marketing and Product Strategy at Ifbyphone. “With the Mongoose Metrics’ team at our side, we are well positioned to do so.”

The Ifbyphone platform is designed to help businesses drive, track, analyze and route phone calls to the most appropriate sales rep to convert them into revenue. The company has been providing call-based marketing technology solutions for SMBs and the agencies that serve them since its launch in 2005.