Web.com and Bob Vila: Driving Leads to This Old Web Site

Web.com has been busy cutting deals recently. In the past two weeks, the provider of Web site creation and hosting services, search engine optimization and lead generation services to small businesses has announced it is working with MerchantCircle (see post here) and, as of yesterday, home improvement icon Bob Vila.

With regards to the Bob Vila deal, Web.com will help drive leads to local home improvement contractors through the following URLs: BobVilaContractors.com, Leads.com and RenovationExperts.com. Essentially, Web.com is enabling these other URLs with the same process that it has been offering SMBs via Leads.com for many years now. Through the deal it is now more visibly stepping into the competitive and increasingly crowded home improvement field with the likes of ServiceMagic.

Web.com’s Tobias Dengel spoke at The Kelsey Group’s DMS ’08 conference in Atlanta last month on our panel regarding strategic pricing. With all the talk of pay-for-performance in the industry today, Web.com has stayed firm on its decision to offer flat-rate pricing via a solution that bundles numerous products (SEO, search engine marketing, lead generation, Web site hosting, etc.) that are trackable and measurable. The growing company, which has roughly 300,000 paid subscribers, understands that an SMB’s bottom line is generating new business and these recent deals are all about that.