BIA/Kelsey & Manta Webinar Explores SMB Shift to Customer Retention

Retaining and delighting existing customers is a massive opportunity for SMBs…and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge.

BIA/Kelsey and Manta will present a free webinar Thursday at 2:00 EDT that unpacks the opportunities and challenges facing SMBs as they seek to optimize existing customer relationships. Research from a joint report – “Achieving Big Customer Loyalty in a Small Business World” – will be revealed on why and how small business owners are shifting their time, effort and budget away from customer acquisition to customer retention. Further research will frame the key challenges that SMBs face in deploying successful loyalty initiatives.

Then, tips and best practices for effectively jumpstarting and managing a digital loyalty platform will be shared.

For anyone serving and selling to SMBs, it should be a compelling forum to learn about their shifting habits and needs, and how your business can think about contributing to their customer retention objectives. Register for the free webinar here.