Krillion Branches Out With New Product Categories

Local product search provider Krillion today added 96 product categories to its “Localization Engine.” The new categories join Krillion’s current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools & hardware.

This brings its product categories to 155, including 900 brands, 20,000 big-box retail locations and more than a billion overall items. The new categories will apply to the product searches on its own site and those that take place on its growing list of manufacturer, retailer and local search partners. These include the recent deals it formed with TheFind and Panasonic.

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Related: Krillion CEO Joel Toledano will join us on stage this Thursday at SES San Jose for a TKG-run session on the evolution of local search.