Drilling Down on Local ’08: The Opportunity in Geo-Domains

Dan Pulcrano closed out Day 2 of Drilling Down on Local ’08 with a presentation to expose attendees to the wild west of the geo-domain space. Pulcrano, owner of numerous city sites such as Seattle.com and SanJose.com, argued that the geo-domain sites are poised to become a much more powerful factor in the local search ecosystem. City sites are the beneficiaries of considerable direct domain traffic and have usually worked with travel partners such as Expedia or Orbitz or Hotels.com to monetize their audience. Increasingly the geo-domain players will move into other relevant areas such as entertainment and nightlife to increase their monetization opportunities.