Video: Franchises Go Local

Last month I presented to the International Franchise Association “Fran Camp” conference in Atlanta. To capture and prepare for the presentation, I recorded some of the slides and audio which you can see in the video embedded below.

The point of the presentation was a crash course in mobile and local advertising . Not only is that a central theme for us, but is appropriate for Franchises which have combine national marketing resources with local orientation.

Because the presentation was made to Franchises, it’s not necessarily about franchises. However the last 15 minutes focus on our LCM survey and the Franchisee portion of its respondents.  The rest deals with mobile trends and case studies.

Assuming you don’t have the time (or desire) to watch the full 54 minute clip, the main chapters are written below in case you want to skip around to any parts that may be of interest.  Stay tuned for more video on these and other topics.

Presentation Agenda (click to skip to that chapter of video)

— Mobile by the Numbers
— Local Ad Targeting
— Mobile Presence: Half the Battle
— Mobile & Social: Going Native
— Franchise Development
— Franchise SoLoMo Report card