Moving Further Down the Path to Purchase

Following our preview of Telmetrics and xAd’s “Path to Purchase,” UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings here and in past releases:

—Telmetrics/xAd Mobile Local Data, Take 3: Restaurants
—Telmetrics and xAd Release Second Wave of Path to Purchase Study
—Mobile Local Data Galore: A Conversation with Telmetrics

This will be an ongoing topic for us, and we’ll further unpack the findings in the coming weeks. For now, here is the infograph. Lots of good takeaways from across the pond, some similar and some different from the U.S. counterpart studies. More to come.