Will We 'Jeeves' or Will We 'Ask'?

Barry Diller more than hints that Ask Jeeves will be rebranded (a good move as part of a global strategy). Ask.com (the company's URL anyway) will likely be the new name.

Would Barry Diller rather put an Ask search box on every IAC site or the butler? I think the choice is all but self-evident.

More from Search Engine Journal and John Battelle's blog.

In addition, Ask has also charged forward with very interesting search innovations. For example: focus and zoom. More from Chris Sherman at SEW.