Buying Online Climbs in Europe

The European Interactive Advertising Association released portions of a study showing increases for online conversion rates across several categories. The chart below, part of the release, shows the product categories with the fastest growing “conversion rates” from 2005 to 2006.

The conversion rates in this study are measuring the percentage of people that research online and later buy online.

Source: EIAA (2007)

“The research reveals that concert/festival tickets are currently seeing the greatest sales success with three quarters (75%) of those researching online going on to purchase online … “