Holiday Rush for Mobile Shopping

Gary Price over at Search Engine Watch has a nice roundup of mobile shopping platforms. This intersects with local in some of the mobile shopping products announced within the past week. These include a mobile shopping SMS-based search platform launched by NearbyNow earlier this week and a smartphone-based store and product finder introduced by Yokel last week. We covered NearbyNow’s product here; Loren Baker at Search Engine Journal covered the Yokel product, and we’ll provide more on both in next week’s Local Media Journal.