SuperMedia Partners With Yext for Rep Management

SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read our own Mike Boland’s coverage of Yext’s reputation management announcement here.

According to SuperMedia’s Robyn Rose, SuperMedia is already included in the Yext reputation management feed, meaning users of the dashboard can see how they appear on SuperMedia, including tracking reviews and comments on their business. The reseller agreement has not yet been implemented, and Rose said more details on how reputation management will be brought to market will be available when SuperMedia launches the product.

Rose did say that its decision to go with Yext had a lot to do with the dashboard’s intuitive interface, which uses very clear design to make it easy for an SMB to evaluate its online reputation at a glance, as well as its view that Yext has a strong understanding of the SMB marketplaces.

Yext CEO Howard Lerman will keynote BIA/Kelsey’s Directional Media Strategies conference, which takes place Sept. 14-16 in Dallas, Texas. The conference will also feature a panel on Sept. 14 devoted to reputation management.

BIA/Kelsey expects reputation management to become a key battleground in the SMB space over the next year, as rep management vendors like Yext, Marchex, VendAsta and a host of others battle to line up relationships with the major resellers, notably Yellow Pages publishers.