Answering Your Webinar Questions: Building a Social Engagement Strategy

As promised, over the next few days, we will address your questions from last week’s Social Local Media launch webinar. Among the topics we’ll tackle: how traditional media can effectively participate, the growing role of social in search, the validity of data supporting the migration of advertising and marketing dollars to social networks, and mobile-social synergies. Today, we begin with social engagement strategies that motivate consumers to interact with your content.