Who’s Interested in Online Video Advertising?

Search Engine Journal also reports on a survey about the interest in online video advertising among marketers. We’ve been looking at online video and IPTV over the past year and have anticipated its implications for advertisers, particularly local and SME advertisers. The market has a ways to go before it reaches the ease, cost structure and awareness that will allow deep penetration among local advertisers, but recent developments from Google, Yahoo! and Spot Runner indicate that it is beginning to unfold. We’ll keep watching closely.